Lucas Roth drops new visual for single, “Whole Thang.” Lucas has roots in Detroit, but after making the move to Los Angeles to pursue his hip-hop career, a whole new world has opened up; one where some bangin’ parties just seem to be the norm.
Lucas Roth says he’s all about bringing the party back to hip-hop, and that is precisely what the visual for “Whole Thang” intends to do. Pool parties, beautiful women and excessive drugs are part of the Cali party scene, so naturally, Lucas has featured all in his new visual.
“Whole Thang” is a drastic change-up from Lucas Roth’s previous video for “Heart of Gold.” However, with other artists like Lil’ Dicky and Yung Gravy rising in popularity, Lucas will continue to have an audience perfect for his party influenced approach to hip-hop.